Chocolate: Sweet. Satisfying. Sensuous. And some may say fattening... but you may not have to worry too much about your weight if the size of this year's Easter egg packaging is anything to go by.
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We rounded up ten Easter eggs from ten different manufacturers. This isn't a scientifically representative sample - these were the worst examples we could find from their ranges.
And we also rounded up John Pain, the Head of Calibration at the National Measurement Office.
So, which Easter eggs had the biggest proportion of packaging? Our expert John weighed them in controlled conditions at the National Measurement Office.
The Easter eggs that we assessed were:
- Lindt Gold Bunny Luxury Egg(260g)
- Smarties Hen House (177.5g)
- Tesco Finest Milk Chocolate Cocoa Pod with cocoa dusted truffles (380g)
- Baileys Easter Egg & Truffles (390g)
- Thorntons Premium Collection (298g)
- Guylian Seashells Egg (245g)
- Maltesers hollow milk chocolate egg with 4 MaltEaster bunnies (314g)
- Cadburys Dairy Milk (535g)
- Sainsburys Belgian Stripy Milk Chocolate Egg with White Chocolate Decoration (220g)
- Green & Blacks ORGANIC Milk Chocolate Collection (380g)
The three with the MOST packaging were as follows:
In third place: Tesco Finest Milk Chocolate Coco Pod. 33% of this is packaging - meaning that of the entire product only two-thirds is chocolate.
In second place is the Smarties Henhouse Egg, with 35%. However, the makers Nestle say that's because they've replaced plastic with cardboard - which although is heavier, is recyclable, so therefore is more environmentally friendly.
And out in front is the Lindt Gold Bunny Luxury Egg, with a whopping 37.9% packaging.
Now, like the others, Lindt say the net weight of the chocolate is clearly displayed on the box. The packaging is there to protect the chocolate inside. And all the manufacturers say they have been reducing the amount of packaging in recent years.
A spokesperson from Guylian said:
As manufacturers of gift confectionery Guylian strives to achieve a sensible compromise between our environmental impact and packaging that makes our proposition attractive to both consumers and retailers.
As a company, we take environmental issues very seriously and have been a major partner of Project Seahorse since 1999, providing vital long term support for the crucial marine conservation work that Project Seahorse carries out throughout the world.
A spokesperson from Cadbury's said:
"Cadbury has steadily reduced the amount of Easter Egg packaging over the last five years so that today our best-selling Medium Eggs will use just half the weight in packaging it did back in 2007. And, for those who don't like packaging at all, we produce our Treasure Egg range which is simply wrapped in foil."
A spokesperson from Nestlé said:
"All Nestlé's egg packaging is completely free from plastic and 100% recyclable - Nestlé is the first company to achieve this. To get there, the plastic is replaced with card which is heavier thus adding additional weight compared to our competitors"
"This is not really a like for like test. The Smarties Hen House delivers much more than just an egg in a box. It has been specially designed so it can be opened up and the card inside has farmyard animals that can be coloured in and cut out to complete the scene. The pack has a large open window on the front so you can clearly see what you get inside."
Liza Madrigal, Green & Blacks Brand Activation Manager:
"In 2009 we greatly reduced our packaging across all of our Easter eggs. The use of stronger FSC accredited card resulted in a reduction in the amount of cardboard needed, together with the removal of plastic vacforms, resulted in a saving of over 70 tonnes of packaging per year. In addition, the increased amount of chocolate in the shell of the eggs resulted in a thicker, more indulgent and luxurious ethical treat for consumers.
"We are passionate about making the best tasting organic chocolate possible, while being committed to being environmentally responsible and therefore are delighted with the results from the BBC Watchdog investigation which show that you our endeavours have paid off."
A spokesperson from Lindt said:
Lindt & Sprüngli is one of the world's leading manufacturers of premium chocolates and the packaging of our products is a very important and sensitive part of the production chain.
On the one hand, the packaging needs to be appealing to the consumer. This is especially valid for seasonal events with a gift-giving character, such as Christmas, Valentine's Day or - like in this particular case - Easter. Lindt & Sprüngli produces top quality chocolate products which need to be presented in an adequate way with a premium appearance so that they stand out on the shelf against other products.
On the other hand, the packaging has the essential function to protect the contents from damage during transportation and handling, from temperature/light exposure, and from odor transfer.
For this purpose, Lindt & Sprüngli uses biodegradable materials such as card board, recyclable plastic, etc. wherever possible. To inform the consumer about the packaging contents, clear information about the weight is given on each packaging. Beyond that, we maintain a transparent communication for example in our online shop under http://www.lindt-shop.co.uk/seasonal-chocolates/easter/gold-bunny-luxury-egg-260g.html where the actual weight can be found right next to the product name.
It goes without saying, that we are each year evaluating the packaging situation of our products anew and constantly working on reducing material usage wherever possible. For example: the packaging of the "Gold Bunny Luxury Egg 260g" has been reduced by 11.3% compared to the previous year with an average packaging reduction of 12% across the whole Easter Egg Range. Furthermore, a large proportion of our Easter sales come from the Gold Bunny range the majority of which are packaged only in Aluminium Foil.
A spokesperson from Lir said:
Many thanks for your constructive comments in relation to the packing contents of the Baileys Easter Egg & Truffles by Lir Chocolates.
As part of our ongoing packaging research we are continually striving to reduce packaging levels in our products and this will include re designs for the Easter 2013 season.
In relation to the Baileys Easter Egg which is selling in UK retailers, we have reduced the amount of plastics used in the packaging by removing the separate plastic tray and lid that holds the chocolates. In its place we gave employed one piece of plastic that holds both the actual East egg and the truffles. We have also removed the acetate window on the packing. This year, in total, we have reduced the packaging used in this product by 23.8%.
However as you are aware we need to ensure that when we ship product, it arrives 'in-store' in the same condition as when it leaves the factor. Therefore, we have carried out extensive transit trials and we are confident that we have reduced the packaging to enable us to achieve this aim.
A spokesperson from Tesco said:
"The packaging is necessary to help protect the chocolate egg and, as this is a premium product, it also reflects the fact that it is intended to be given as a special gift.
"We try hard to keep our packaging to a minimum. Since 2007 we have reduced packaging across our own-brand products by 15 per cent and are committed to reducing this even further."
A spokesperson from Sainsbury's said:
"We've reduced our Easter egg packaging by 57 per cent since 2008, and that's in line with our goal to reduce all our own packaging by half. Also, where possible, we aim to use recycled materials or ensure that the materials we use are recyclable."